Gift Tags & Bookplates

Designed and produced gift tags and bookplates for preschool graduation class gifts–an enormous bag of playground balls and a favorite book from each child in the class.

Bottoms Up

Provided graphic design and production for Bottoms Up annual invitational swim meet for Moraga Valley Pool.

Corporate Continuity

Designed a series of rotating home page image slides for each of the three Revenue Group member companies – the Revenue Group, Sales Loft, and Hospital Referral Services. Created a uniform slide format to provide continuity and unify the overall corporate identity among the three diverse business entities.

The Revenue Group

 

Sales Loft

Hospital Referral Services

Group Identity

The Revenue Group, made up of three member companies, had three websites, each with completely different design aesthetics. In an effort to unify the corporate brand identity, redesigned a series of web site headers for each of the three Revenue Group member companies.

Newsletter Redesign

iPost was looking to update their newsletter to reflect the look of their newly redesigned collateral system. Redesigned the newsletter to accomodate regular features as well as special sections. The new look incorporated fonts, colors, and photography used in their collateral. Prepared conceptual creative composite designs, developed newsletter templates, and provided production for several monthly newsletters.

Kitchen Tour

Provided graphic design and production for the 2007Annual Kitchen Tour organized by the Lafayette Junior League. Materials included an extensive program, featuring highlights of each home on the tour, maps and driving directions, and over 50 advertisements from local sponsors and area merchants.

view program

Postcard Campaign

Created a seasonal direct mail postcard campaign (2006-2009) for a local landscape design and construction firm.

Email Marketing

Working for iPost, an email marketing specialist, took original photoshop designs and created all necessary files and prepared them for use in email campaigns using their proprietary software, iPost iMM. Campaigns featured brands including Equinox Fitness, Lucy Activewear, Armani, and Rensselaer Polytechnic Institute.

User Group Conference

Each year, Innovative Interfaces, a bay area library software development company, gathers over 1500 of its users together in a forum to exchange information and build relationships and communications among users and with the company. Worked closely with program organizers to organize information for over 150 member sessions into a program for all participants. Designed unique theme art for three consecutive years. Produced extensive conference program and related collateral and promotional materials.

  

Speedy Delivery

iPost, an email marketing company, needed a pair of advertisements to address a concern troubling many email campaigns–that the email message never reaches its target. Using images already in use on their website, designed both a banner and print advertisement, providing multiple iterations and final files in an expedited turn-around time.

Now That's Innovative

With the arrival of a new Marketing Director, Innovative Interfaces sought to redesign their corporate advertising campaign. We began by looking at what made Innovative what it was, and thus a new campaign was born. The goal of the campaign was to target library directors, focus on the product, emphasize technology leadership, all with a bit of fun. The campaign began as advertisements in the Library Journal, but was so well received that it was later expanded to a direct mail postcard campaign. These postcards also became useful as ‘flyers’ for local tradeshows and teaser packets and were distributed in series throughout 2004-2005.

Just the Facts

For Innovative Interfaces, worked to develop and produce a system of templates to use for a variety of product fact sheets, case studies, and sales support materials. Established and enforced consistent graphic standards to support brand identity.