Pottery Barn Kids already had strong brand equity through its parent company, Pottery Barn, when it began work on its first website. Building on established positioning, Addis created a highly accessible Web site that delights and inspires the user.
Working as a freelance artist for Addis, prepared competitive audit studies. Produced presentation boards and booklets. Created working HTML prototypes for client presentations. Developed comprehensive style guide for use by back-end database developers and programmers.
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