Vectis

Vectis, a new venture corporation, which exports proven technology businesses from their existing market to the global marketplace, asked Addis to develop a corporate brand that would express the power of this business model.

As a freelance artist working for Addis, populated pages with content. Implemented editorial and graphic changes. Created and optimized site graphics. Tested local and beta versions of the site to verify functionality on multiple platforms and browsers. Successfully launched site and provided limited site maintenance.

  

Pottery Barn Kids

Pottery Barn Kids already had strong brand equity through its parent company, Pottery Barn, when it began work on its first website. Building on established positioning, Addis created a highly accessible Web site that delights and inspires the user.

Working as a freelance artist for Addis, prepared competitive audit studies. Produced presentation boards and booklets. Created working HTML prototypes for client presentations. Developed comprehensive style guide for use by back-end database developers and programmers.

Addis

The Addis website had been created using graphic images to display all site content, including all typography. This format did not provide Addis with the flexibility they needed to change site content easily.

Re-built existing Addis website, reducing overall site size by more than 80%. Converted graphic-based files into text-based HTML files while maintaining existing design. Utilized cascading style sheets to maintain design and typographic integrity. Integrated and adapted existing JavaScript code. Successfully launched site. Created site flow diagram and schematic drawings for entire site.

Provided regular site maintenance for Addis website. Projects included creating and optimizing new site graphics, executing text and navigation changes, and submitting site information to search engines. Developed and produced a site style guide that documents the use of color, typography, navigation, and page layout.