Lamorinda Pediatrics

Lamorinda Pediatrics was getting ready to launch a new website and was in search of some help creating a logo for use on their site, as well as on other office collateral materials. Designed a logo depicting two healthy active children paired with clean type and fresh colors.

Bottoms Up

Designed and produced event artwork for annual invitational swim meet. Designed and produced over thirty advertisements for families and local businesses.

Fire!

Bay Alarm Company sought to put together a comprehensive brochure highlighting their full range of fire protection services. Worked with marketing and sales departments to organize and develop content. Based on a corporate design format, took the project from initial storyboarding through final production of this 12-page, full color brochure.

Gift Tags & Bookplates

Designed and produced gift tags and bookplates for preschool graduation class gifts–an enormous bag of playground balls and a favorite book from each child in the class.

Bottoms Up

Provided graphic design and production for the annual Bottoms Up invitational swim meets for Moraga Valley Pool.  Designed the cover and associated graphics.

 

Kitchen Tour

Provided graphic design and production for the 2007Annual Kitchen Tour organized by the Lafayette Junior League. Materials included an extensive program, featuring highlights of each home on the tour, maps and driving directions, and over 50 advertisements from local sponsors and area merchants.

view program

Postcard Campaign

Created a seasonal direct mail postcard campaign (2006-2009) for a local landscape design and construction firm.

User Group Conference

Each year, Innovative Interfaces, a bay area library software development company, gathers over 1500 of its users together in a forum to exchange information and build relationships and communications among users and with the company. Worked closely with program organizers to organize information for over 150 member sessions into a program for all participants. Designed unique theme art for three consecutive years. Produced extensive conference program and related collateral and promotional materials.

  

Speedy Delivery

iPost, an email marketing company, needed a pair of advertisements to address a concern troubling many email campaigns–that the email message never reaches its target. Using images already in use on their website, designed both a banner and print advertisement, providing multiple iterations and final files in an expedited turn-around time.

Now That's Innovative

With the arrival of a new Marketing Director, Innovative Interfaces sought to redesign their corporate advertising campaign. We began by looking at what made Innovative what it was, and thus a new campaign was born. The goal of the campaign was to target library directors, focus on the product, emphasize technology leadership, all with a bit of fun. The campaign began as advertisements in the Library Journal, but was so well received that it was later expanded to a direct mail postcard campaign. These postcards also became useful as ‘flyers’ for local tradeshows and teaser packets and were distributed in series throughout 2004-2005.

Just the Facts

For Innovative Interfaces, worked to develop and produce a system of templates to use for a variety of product fact sheets, case studies, and sales support materials. Established and enforced consistent graphic standards to support brand identity.

Sea Mist Logo & Correspondence

Beginning with an existing sketch, worked to refine and finalize logo for Sea Mist, a private residence in Massachusetts.  Created a full complement of correspondence materials, including business cards, letterhead, notecards, and envelopes.

Newsletter Redesign and Production

Innovative Interfaces recently underwent a complete redesign of all of its corporate marketing materials. My task was to redesign the quarterly newsletter to reflect the new look and feel of the publication. Once the redesign was completed, I continued to produce the newsletter on a quarterly basis.

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Retrospective

Designed, and produced all materials for Innovative Interfaces' 25th anniversary celebration. The celebration featured a 25th anniversary museum that re-created the company’s 25-year history. Conducted interviews with the executive team and collected exhibit materials from the recesses of company storage. Created signage that conveyed the company’s highlights throughout the years. Developed retrospective tag line - Celebrating 25 Years of Being Innovative. Managed the overall celebration, designed and produced all related promotional items including fleece jackets for all employees and lapel pins.

Tradeshow Graphics

Designed and produced the attendee presentation and reception invitations, promotional signage, and all booth signage for the company’s presence at the 2004 American Library Association annual tradeshow.

Via Libraries

Innovative Interfaces developed a new library information product targeted toward k-12 school libraries. Worked with product development team to name the new product and design its logo. For its launch at the Association of School Libraries national conference, designed a postcard that was sent to thousands of prospective school libraries.

Hold Everything

As the Assistant Visual Merchandising Manager, supported all aspects of the development and implementation of visual direction for Hold Everything retail stores. Specific accomplishments include:

• Create and produce monthly packet of schematic drawings, photographs, and written visual and graphic communication.
• Develop window signage, displays, and copy for catalog and retail initiatives. 
• Analyze store architecture to determine the prototypical store layout.
• Create an electronic library of scale-model floorplans for all stores.
• Manage the visual presentation for annual retail store manager's conference.  Coordinate set construction, graphics production, and merchandise presentation.

Discovery

As the Visual Merchandising Manager, my role was to develop and produce all visual communications, including visual programs, weekly updates, plan-o-grams, and signage direction for two distinct retail concepts - The Nature Company and Discovery Channel Stores. Specific accomplishments include:

• Manage the development and implementation of visual merchandising strategies, standards, and programs.
• Design, write, and produce all corporate visual communication materials. Prepare and proof files for off-site printing.
• Ensure accurate and timely information is communicated to stores.
• Create standardized formats and templates for all corporate visual communication.
• Manage, track, and meet annual communications budget of over $75,000.

Ready to Wear

As the Merchandise Presentation Specialist for the women's sportswear division of Mervyn's California, my role was to develop merchandise direction, create store layout plans, and coordinate assortment planning documents. Act as liaison between visual, communication, and merchant divisions to direct accurate and timely merchandising direction to over 300 stores. Produce regular presentation updates.