Now That's Innovative

With the arrival of a new Marketing Director, Innovative Interfaces sought to redesign their corporate advertising campaign. We began by looking at what made Innovative what it was, and thus a new campaign was born. The goal of the campaign was to target library directors, focus on the product, emphasize technology leadership, all with a bit of fun. The campaign began as advertisements in the Library Journal, but was so well received that it was later expanded to a direct mail postcard campaign. These postcards also became useful as ‘flyers’ for local tradeshows and teaser packets and were distributed in series throughout 2004-2005.