Just the Facts

For Innovative Interfaces, worked to develop and produce a system of templates to use for a variety of product fact sheets, case studies, and sales support materials. Established and enforced consistent graphic standards to support brand identity.

Being Innovative

Innovative Interfaces was looking to update the look and feel of its existing web site, which had remained unchanged for over two years. Redesigned the home page to provide users with current product information, news, and upcoming events. Revised site architecture to provide access to key product offerings at the top level of the site. Prepared conceptual creative composite designs, developed site templates, and built site. Conducted quality assurance and cross-browser testing and
successfully launched and maintained site for three years.

  

 

 

Pottery Barn Kids

Pottery Barn Kids already had strong brand equity through its parent company, Pottery Barn, when it began work on its first website. Building on established positioning, Addis created a highly accessible Web site that delights and inspires the user.

Working as a freelance artist for Addis, prepared competitive audit studies. Produced presentation boards and booklets. Created working HTML prototypes for client presentations. Developed comprehensive style guide for use by back-end database developers and programmers.

Addis

The Addis website had been created using graphic images to display all site content, including all typography. This format did not provide Addis with the flexibility they needed to change site content easily.

Re-built existing Addis website, reducing overall site size by more than 80%. Converted graphic-based files into text-based HTML files while maintaining existing design. Utilized cascading style sheets to maintain design and typographic integrity. Integrated and adapted existing JavaScript code. Successfully launched site. Created site flow diagram and schematic drawings for entire site.

Provided regular site maintenance for Addis website. Projects included creating and optimizing new site graphics, executing text and navigation changes, and submitting site information to search engines. Developed and produced a site style guide that documents the use of color, typography, navigation, and page layout.